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Cyco | Reinventing cloth donation

SERVICE DESIGN PROJECT – 2017

How might we improve the old cloth donation process in Germany?

Every year over 1.000.000 million tonnes of cloths are being donated in Germany. But do you know what happens with them after the donation?

The non profit organisation CYCO describes a possible solution to the numerous problems in the textile recycling industry.

Our Process & Strategy

01 Discover

There are several issues regarding the donation process in Germany. Donors don’t know what happens to their clothes after donation. Usually they are sold to retailers who are interested in making profit. Also, the use of the containers as rubbish cans and the logistically complicated emptying is a problem.

Summary of the core issues

01
Short life cycle ot the clothing
02
Lack of transparency in the donation process of old clothes
03
High logistical and personnel effort in the collection and sorting process
04
Exploitation and corruption in the trade of second-hand clothing
05
Strong competition from profit-oriented companies
02 Define

Based on the findings from the research and the expert interview, we derived requirements for our solution approach. This in turn generated criteria for the development of a concrete concept. These can be divided into the three areas of communication, product design and infra- structure.

03 Develop

The first step was to understand what attention disorder is and how it can be improved by neurofeedback training. We met several experts in that field, to understand and test the training. Followed by interviews and workshops with specialists to identify problems and to review existing ideas. Talking to neurologists hel­ped us to understand the requirements of a neuro­feedback training. We also gained insights of the user group and the growing market.

Final Product

CYCO

The non profit organisation CYCO describes a possible solution to the numerous problems in the textile recycling industry. The basic goals of CYCO are the transparent and efficient collection and recycling of used clothing for the benefit of social projects, as well as the creation of a new awareness in society. Therefore CYCO stands for transparency, sustainability and responsibility.

Specil Features of the container

General Information

Team

Maximilian Hampel
Melanie Rieß
Julia Thum

Role

Research
Concept & Strategy
Print & UX Design
Video

Supervisor

Klaus Marek