How might we establishing the role of the brand.
In this workshop, we detected the target groups of the start-up's and which channels could be used to reach them.
In the first step, I researched different methods which could support us to approach the topic. In the second step, it was important to prepare them in such a way that they build on each other and produce a concrete result in the end.
Additionally, I prepared them in such a way that they were visually appealing and easily to understand.
